About Kayla Lofland
Kayla serves as a Content and Digital Marketing Specialist at NBTX Marketing, where she helps businesses build stronger brands through strategic storytelling, creative content, and meaningful audience engagement. With expertise in social media management, content writing, search engine optimization (SEO), photography, and digital marketing strategy, she is passionate about creating content that not only captures attention but also drives measurable results. Kayla graduated Magna Cum Laude from Schreiner University with a Bachelor’s degree in Communications (Go ‘Neers!) and has had the privilege of working alongside a wide range of local businesses and organizations throughout the Texas Hill Country.
What Kayla enjoys most about marketing is discovering what makes each business unique and finding creative ways to share that story with the right audience. She believes successful marketing goes beyond simply posting content, as it requires understanding a client’s goals, building authentic relationships, and creating a strategy that helps businesses grow. Whether she’s developing a social media calendar, optimizing website content for search engines, planning a content calendar, or capturing professional photography, Kayla approaches every project with creativity, attention to detail, and a commitment to helping clients succeed.
With a heart for small businesses and a willingness to jump in wherever she’s needed, Kayla loves helping brands grow and thrive. She values the relationships she has built with business owners and takes pride in supporting the entrepreneurs, nonprofits, and community organizations that make the region such a special place to live and work. Her collaborative approach and genuine passion for helping others have made her a trusted partner for many local businesses.
When she’s not at her desk or behind the camera, Kayla can usually be found playing or coaching volleyball. She also enjoys spending time with her two dogs, Bear and Ranger, who always keep life fun, active, and full of adventure.
